Trust issues: the one reason buyers give B2B content a letter grade of “D”
Sword and the Script
OCTOBER 10, 2023
That challenge is fairly pervasive across B2B marketing , according to a new survey. The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” They polled 150 senior executives based in the US and UK.
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