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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

Now everything is PR, communications, and management. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. The study of BACA hopefully predicts a recovery of the market and quite a large growth in our country in 2022.

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Understanding the Value of Social Influencers

Critical Mention

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. for every dollar invested. Reach a Wider Audience.

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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.

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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.