Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. PR is the guardian of your brand equity and reputation. Savvy CEOs and CMOs have already caught onto this critical shift and incorporate Data-Driven PR into their organizations.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214