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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 191
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How COVID-19 will impact PR practice and skills

Stephen Waddington

You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Radio, television and streaming are also holding up or growing. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. So far, I see only advantages in our business, I have already listed many of them.

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10 Influencers Who Dominate Brand Promotion

Critical Mention

A post shared by Serena Williams (@serenawilliams) on Mar 9, 2020 at 12:17pm PDT. A post shared by LeBron James (@kingjames) on Feb 2, 2020 at 12:40pm PST. Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media. View this post on Instagram. GatoradePartner.

Brand 87
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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Television and radio’s quick ads made it fall from favor for a few decades. What you’re probably still wondering is how to get PR campaigns going that effectively use earned media. With these broad PR guidelines in mind, let’s look at some specific tips for how to get PR success for your small business.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Facebook will be used more as a mass marketing tool, like a television station. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. While it is an amazing tool – it won’t tell you exactly how to change hearts and minds or reach your audience.