2020, Data-Driven PR and Storytelling - Public Relations Today

Setting the right earned media objectives for your brand

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AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand

Brand Branding Media Measurement

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Data-driven PR. This was up from 50% in 2020.”. Public relations is HOT right now.

Marketing

Marketing Content Marketing Social Media Employee

Setting the right earned media objectives for your brand

20 PR and Marketing Predictions for 2022

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