2020 Crisis Data-Driven PR Leadership 
Sword and the Script
DECEMBER 21, 2021
Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.
5W PR
JUNE 6, 2022
One of the biggest trends in 2020 in terms of public relations is a change from focusing on the company releasing its latest products or services, to focusing on its customers and their specific needs and pain points. To do that, companies need to start investing in social listening and data analytics tools and platforms.
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