Sword and the Script
DECEMBER 21, 2021
Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.
Shift Communications
FEBRUARY 16, 2016
This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.
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