Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. If you have developers and data scientists on staff, you’ll have a substantial advantage over brands and organizations without them. What should we be keeping an eye on?

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Data-Driven PR Infographics Data Trends 60

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . PR grows more in demand. Data-driven PR. Bill Byrne , Managing Director, Remedy PR .

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Marketing Content Marketing Social Media Employee 214

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand.

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Trends Data-Driven PR Data System 124

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. Your standard PR team has 10-15 humans; with a cloud-based AI employee, we can create a million new ‘employees’ in seconds. 2013: SHIFT Branded Coffee Shops.

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Employee Data-Driven PR Communications Software 60