2016, Big Data and Television - Public Relations Today

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics

Ethics Communications Print Television

A bizarre visit to the PeRsian conference bazaar

PR Conversations

NOVEMBER 27, 2015

Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

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Conference Hotels Internal International

Public Relations Today

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

A bizarre visit to the PeRsian conference bazaar

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