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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. million users in 2021.

Brand 71
Brand Branding Marketing Fashion 71
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

SEPTEMBER 5, 2021

At the congress of the International PR Organization ICCO in Paris in 2016 I predicted that by 2020, or perhaps by 2025, 20-30 percent of employees will work remotely, sitting at Starbucks or on the couch at home. You shouldn’t choose your PR based on lower fees and risk your reputation.

Meeting 98
Meeting Advertising Advertising Agency 98
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