Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. I wish you a safe, healthy and prosperous year in 2024.

Blogging 117

Blogging Software B2B Survey 117

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. Source: Code of PR Ethics? ). According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Source: US B2B Tradeshows ).

Survey 177

Survey Marketing B2B Study 177