2015 Big Data Marketing Public Affairs 
PRSay
OCTOBER 12, 2016
For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. In fact, major enterprises manage petabytes of big data every day. quintillion bytes of data every day.
PR Conversations
DECEMBER 19, 2014
As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.
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