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Public Relations Objectives

Doctor Spin

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

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What is a Public Relations Specialist?

5W PR

Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies. Other responsibilities could include the creation of the organization’s annual report.

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Remembering Dr Roger Hayes

Stephen Waddington

The public relations industry has lost one of its foremost thinkers and doers. Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade. She continues to push thinking and innovation in teaching in public relations. Professor Dejan Ver?i?

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6 Research-Based Insights About Viral Content

Cision

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. 2014), The Science of Sharing and the Sharing of Science , Proceedings of the National Academy of Sciences , 111, 13642 – 13649. doi:10.1509/jmr.10.0353.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job? Betsy Andersen.

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. By Christine Perkett.