Sword and the Script

DECEMBER 26, 2023

AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. ” ~ Prof.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. This begins the process of creating the interviewer-interviewee relationship. Reflecting Greene’s (2014 p.8) 406), which can be helpful in encouraging participation.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship. Reflecting Greene’s (2014 p.8)

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship. Reflecting Greene’s (2014 p.8)

Interviews 40

Interviews Ethics Education LinkedIn 40