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2014

Advertising

5 Amazing Facts You Must Know About Facebook Advertising

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

Advertising

Advertising Advertising Facebook B2C

5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. And, even though search traffic isn’t an indicator of usage, I tend to agree with the insinuations in this Guardian article.

Social Media

Social Media Mobile Marketing Storytelling

5 Amazing Facts You Must Know About Facebook Advertising

5 social media marketing predictions for 2015 that are flat-out wrong

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