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Are we still over-relying on media relations?

Communications Conversations

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read. I can’t help it. I keep wincing after every sentence I write.

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The Queen is dead, long live the Queen – Who needs PR?

Mark My Words

Decades of reclusiveness by the author did not harm the sales of her Mockingbird follow-up, as copies of Go Set a Watchman flew off the shelves, as if they were printed in Hogwarts. Nobody’s idea of a hermit, Beyoncé shares Lee’s wariness about exposing herself to the media glare – she hasn’t given an interview since 2013.

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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. December 2013: Focusing on a Few 2014 Content Marketing Predictions. Lou Hoffman | The Hoffman Agency.

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