Metrics in Crisis Comms, Marketing and Social Media [UML]
Sword and the Script
JANUARY 21, 2017
She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Looking for a digital PR firm that knows how to measure?
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