2013 Communications Small Business Storytelling 
Sword and the Script
DECEMBER 15, 2020
PR and communications predictions. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. My own predictions.
Waxing UnLyrical
MAY 27, 2015
The company is authentic in its storytelling, and John Mackey and senior management are front and center; they haven’t just delegated everything out to the marketing officer. In 2013, sales approached $13 billion , and it opened thirty-two new stores, expanding into 10 new markets. But clearly communicating your message is key.
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