Remove 2012 Remove Ethics Remove Journalism Remove Storytelling
article thumbnail

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

article thumbnail

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The evolution of mainstream media and the need for every company to become a media company

Presspage

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. Brands who understand these two sides of the same storytelling coin are going to prosper. Brand journalism is the key to a killer digital newsroom.

Company 111
article thumbnail

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Paul Business Journal). KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. It was a tough journey.

Media 112