2012 Data-Driven PR Marketing Social Media 
Shift Communications
MAY 4, 2016
My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down.
Shift Communications
FEBRUARY 25, 2015
As marketers and communicators, we have focused relentlessly on the single influencer. It’s why social media influence scores and top 100 social media lists seem to matter a great deal. The blue cluster above are general media and influencers. Vice President, Marketing Technology. Christopher S.
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