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7 Rules for a New Era of Communications

PRSay

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Right now, that advice is more crucial than ever as we begin 2021.

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Winning better relations with the community

PR Conversations

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. By the time he wrote the chapter: Winning better relations with the community, a decade later, Irwin was a counselor servicing a number of leading corporations and industry groups.

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Winning better relations with the community

PR Conversations

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. By the time he wrote the chapter: Winning better relations with the community, a decade later, Irwin was a counselor servicing a number of leading corporations and industry groups.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. Proactive enterprises have planned ahead by creating comprehensive crisis communications plans. Consider the recent crisis that Volkswagen faced.