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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Then, please return to read this Reflexivity Memo inspired by Jim’s answers to the questions that I posed in 2008: Q9. Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? I’m not convinced this has happened.

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How to Get On in New Communications: Be Nice

ZudePR

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. “At the time, I was working with FT Press on a book called PR 2.0: .” #4: Deirdre Breakenridge (New Jersey, US). New Media New Tools New Audiences.