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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Maintain Open Communication and Access – Providing the media with the resources they need (e.g.

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PR Interviews: Michael White Lansons

Norton's Notes

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. Organisations have influence over online conversations but only if they invest their money in the right places; invest in community. Sometimes I’m required to travel or take part in last minute project.