Constructing the Organizational Narrative: PR definition in the making
PR Conversations
AUGUST 18, 2011
Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. A bit of the back story. Possibly this has been used before. My first convert and “organizational narrative” champion : Eric Bryant.
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