article thumbnail

SHIFT Archives: The Best of Q2 2015

Shift Communications

Social Media Game of Thrones: A Song of PR and Social. In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the industry landscape. What if there was a way, if not to predict the future, to at least have an early warning system about what content you should promote?

article thumbnail

Social Media Game of Thrones: A Song of PR and Social

Shift Communications

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Analytics Data Data-Driven PR Infographic'