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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Chartered status was granted by the Privy Council in 2005 enabling it grant Chartered accreditation to practitioners.

Publicity 167
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Unlocking the strategic potential of internal communications

Wadds Inc.

It’s measured by means of employee engagement. we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. Listening, planning and measurement have expanded in scope and usage.

article thumbnail

Public relations and professionalism: work to do to realise full potential

Wadds Inc.

A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Chartered status was granted by the Privy Council in 2005 enabling it grant Chartered accreditation to practitioners.