Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement. It was not a hard internal sale.

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Corporate Interviews Community Newspapers 60

Ethical Voices

SEPTEMBER 12, 2022

How to protect your company’s reputation when other similar brands are having ethics failures. Why we need to keep ethics front and center. What is the most difficult ethical challenge you ever confronted at work? As ethical public relations professionals, we need to be transparent at all times. I am a utility nerd.

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Ethics How To Employee Company 93

PRSay

JANUARY 4, 2021

That pride was on display in 2004 when PRSA held its International Conference in New York with Rubenstein serving as the honorary chair. In an interview with PRSA publications in 2004, Rubenstein said that a career in law wasn’t for him — ditto for the newspaper business. A PR career starts in Brooklyn .

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Newspapers Ethics Conference Agency 94

Maxim Behar

NOVEMBER 15, 2021

Of course, before that, it was the year of 2004 for NATO, but it somehow went by the wayside, because NATO does not fill a house, does not fill the refrigerator, does not feed and so on. I have been repeating for years that everything that is transparent is ethical. Host: Do you think we will see any leadership debate on television?

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How To Government Television System 52