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The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. By Anne Gregory, PhD, FCIPR. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. Barnum had a knack for creating buzz.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. million over five venture rounds since 2004. I didn’t think it was unethical, just capitalism.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication.

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Boris Johnson and what brands can learn from him

Mark My Words

From the first day of this leadership election the leading political journalists of the day have been saying the same two things. Will Johnson lose the leadership election isn’t the real question – the question is can he? Is he really the best ambassador for ‘Brand Britain’? But how can this be?