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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations. Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment?

Corporate 189
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. You could say Doug Levy was born to work in the media and communications industry.

Meeting 97
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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Publicists and agencies focused solely on the media exaggerate the issue. Starting an agency is easy.

Industry 153