New international ethical principles for PR welcomed, education and enforcement required
Stephen Waddington
AUGUST 22, 2018
In a well-publicised case the Public Relations Communications Association (PRCA) terminated the membership of Bell Pottinger in September last year for a breach of its code. The group revisited a project undertaken by Valin on behalf of the GA in 2003, and benchmarked a dozen codes of conduct and ethics for PR associations worldwide.
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