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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

Byrum served as PRSA’s president and CEO in 2003. He then moved to Texas, where he held corporate leadership roles for EDS Corp. Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning. counseling high-tech companies and financial institutions.

Ethics 104
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How to Prepare a PR Crisis Plan

Prohibition

Who is responsible for managing the financial aspects of any crisis management , including dealing with any offers from crisis PR firms or expenses incurred through legal advice. In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. Final Thoughts.

Crisis 62