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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department. Which sports public relations, marketing or event moment are you most proud of and why? It’s all about customer service.

Sports 60
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How to Prepare a PR Crisis Plan

Prohibition

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. 5. Make a plan for communicating with the media.

Crisis 62