2003, Advertising and Product Launch - Public Relations Today

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2003

Advertising

Product Launch

Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

DECEMBER 10, 2014

Back in 2003, I started HEADLINES and maintained it for 2 years. But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. “They interrupt people and they’re hard for most people to maintain. I’d rather have blog subscribers.”.

Blogging

Blogging Comparison eBook Case Study

How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. There are people who are already familiar with your brand or product and have a large following of their own. You should approach individuals depending on the nature of the crisis.

Crisis

Crisis How To Crisis Management Crisis Communications

Email Newsletter Subscribers or Blog Subscribers: Which is Better?

How to Prepare a PR Crisis Plan

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