Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. AHREFs (see my product review ) offers a “ domain rating ” while Semrush furnishes an “ authority score.”. Here’s a roundup of other news and links from the world of PR technology. PR tech mentions.

SEO 132

SEO Content Marketing Marketing Software 132

MaccaPR

MARCH 14, 2016

Someone in the General Mills casting production group, which had been pushing our teams to have more diverse casting, sparked the idea of using an interracial family. But there’s a ton of evidence that if you have interesting people telling your brand story, you’ll build more awareness and get more product trial.

Brand 48

Brand Branding Advertising Advertising 48

Sword and the Script

SEPTEMBER 2, 2014

It was hard, but I loved the power of words to change the way a product or company was viewed in its category, or even redefine its category. In 2002 one of my oldest clients, who had become a good friend, approached me about joining a start-up he was doing. I quit my job went to work at a PR agency.

Content Marketing 112

Content Marketing Mobile Google B2B 112