Remove 2002 Remove 2014 Remove Print Remove Television
article thumbnail

PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

The process continued leading up to, during, and following the 2014 Winter Games in Sochi, and since then, has transitioned to the proactive outreach and execution stage of our strategic PR efforts for Rio 2016. Follow Natalie on Twitter @npmikolich.

Sports 60
article thumbnail

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. It truly is an exciting time to be a story teller in today’s media landscape as there is no limit to the news cycle now and it continues to evolve each day.