2002 2014 Local Marketing 
PRSay
SEPTEMBER 2, 2016
Using local resources is huge. We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. We’ve elevated the fan base.
MaccaPR
MARCH 14, 2016
At the forefront of brands taking a stand has been Minneapolis-based General Mills, whose “Gracie” Cheerios spot was a landmark for racial inclusion in marketing. What follows is the first of a two-part dive into Addicks’ lessons for brand marketers. It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To
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