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Entertainment & Sports Section New Member Spotlight

PRSay

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads. What was your PR experience prior to working at UFC? We’ve created new fans.

Sports 68
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Brand Values Q&A with Former General Mills CMO Mark Addicks (Part 1)

MaccaPR

At the forefront of brands taking a stand has been Minneapolis-based General Mills, whose “Gracie” Cheerios spot was a landmark for racial inclusion in marketing. What follows is the first of a two-part dive into Addicks’ lessons for brand marketers. It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To

Brand 48