A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle
Sword and the Script
JUNE 25, 2019
Security overlaps with risk management, and as businesses have become more reliant on the cloud and more products are sold with internet connections, there’s been a lot of discussion about the role the CMO has in cybersecurity. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.
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