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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.

Brand 105
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. Blogging and vlogging : has also democratized information sharing, as has cheap access to video and photography has created so many small businesses. There are potentially sinister reasons for doing this.

Ethics 52