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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.

Brand 109
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. There are potentially sinister reasons for doing this. So, it remains in the public perception.

Ethics 52