In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms
Sword and the Script
APRIL 2, 2019
It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.
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