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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

JANUARY 8, 2022

PR is in constant flux, and our industry must evolve. After the dot-com bubble in 2000-2001, the Internet slowed down. How Marketing Kicked Our PR Ass. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. Make no mistake about it — this is a PR failure of epic proportions.

Education 52
Education Industry Web Wikipedia 52
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The PR Industry Needs More Than Just Better PR

Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. After the dot-com bubble in 2000-2001, the Internet slowed down. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. But we’ve already messed up. We had a window.

Industry 52
Industry Web Wikipedia Education 52
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