2001, Content Marketing, Ethics and Marketing

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency

Agency Trends Marketing Survey

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. 3) Augment media relations with content marketing. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

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Survey Media Relations Media Ethics

Public Relations Today

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

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