2001, Content Marketing, Corporate and Ethics

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency

Agency Trends Marketing Survey

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. 3) Augment media relations with content marketing. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

Survey

Survey Media Relations Media Ethics

Public Relations Today

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

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