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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. They wanted print coverage and would regularly frame and display significant coverage.

Brand 112
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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. My start begins with the Vietnam War, and my job in a motor pool fixing trailer refrigeration systems and trucks.

Meeting 65
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Five Stories About The Media!

Bad Pitch Blog

De-Hyping David "@carr2n" Carr In October 2001 I read something in the New York Times that made me think hype was Apple’s only bet—and maybe the brand new “iPod portable music player,” as the Mac device was then known, might not be as substantial as its over-the-top pre-release made it to be. That’s what I call an ego-buster. Game On, Boys!

Media 40
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52