Forget “Better PR” — The PR Industry Needs Education
Doctor Spin
JANUARY 8, 2022
After the dot-com bubble in 2000-2001, the Internet slowed down. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. Cover photo by Jerry Silfwer ( Prints / Instagram ). PR is in constant flux, and our industry must evolve. But we’ve already messed up. We had a window.
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