2001, Blogging, Content Marketing and Ethics

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2001

Blogging

Content Marketing

Ethics

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

APRIL 2, 2019

The irony is, like many GCs, in-house communications and marketing people often grow up in an agency. But that’s a talent supply issue for a different blog post. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses. Big PR agencies do the same thing.

Agency

Agency Trends Marketing Survey

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Say whatever you want?

Survey

Survey Media Relations Media Ethics

Public Relations Today

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

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