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My Segway Ride

Flatiron Communications

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. It had migrated to the agency’s lifestyle marketing communications team.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. The Internet is littered with failed attempts.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication academia is concerned with studying how message sources develop a framework for a message, compose the message, send it, and how receiving audiences use their agency in receiving it, interpreting it, and processing it. There are potentially sinister reasons for doing this.

Ethics 52