the-future-of-b2b-inbound-marketing-and-b2b-marketing-strategies 
ImPRessions - Crenshaw Communications
JANUARY 26, 2021
A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. Here’s what the near and distant future will look like in the evolving world of live events.
PR 20/20
SEPTEMBER 17, 2019
Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Shift Communications
DECEMBER 19, 2014
Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. A former SHIFTer who worked on several of the Agency’s B2B tech clients. Marketing Analyst.
Sword and the Script
DECEMBER 16, 2017
Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.
PR 20/20
JANUARY 11, 2023
As marketers, it's our job to partner with sales to qualify leads in a way that maximizes their time. Fit is different from a buyer persona, a semi-fictional representation of your ideal customer typically used when developing your marketing strategies. At first, your best predictor for the future is the past.
Sword and the Script
OCTOBER 24, 2017
The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 51% say finding leads that convert.
Waxing UnLyrical
NOVEMBER 30, 2018
Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Page Views.
Expert insights. Personalized for you.
299 
Let's personalize your content