Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). You should also experiment with the goals: reach vs. engagement vs. clicks. You should also vary the audience you are targeting.

B2B 77

B2B Facebook Advertising Advertising 77

Buzzstream

MARCH 13, 2024

Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? Enter digital PR. What is Digital PR? If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It Don’t they send a PDF for that reason?) Be sure to check out her blog and grab a copy of her $3.99

Blogging 194

Blogging Agency Social Media Content Marketing 194

PRSay

MAY 18, 2016

No longer should gut feeling or instinct be the sole determinant for strategy and progress. Data provides an avenue for communication professionals to tie PR efforts back to business objectives and the bottom line. Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data.

Data 92

Data Meeting Measurement Guidelines 92

Sword and the Script

APRIL 25, 2017

This is for good reason because research demonstrates events are often a good source of leads. A sound PR principle is to build good will far in advance. For this reason, it’s a good idea to plan and weave in relationship building content into your editorial calendar to be published in weeks leading up to the show.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Alignment with management; PR refuses to learn 10.

Government 103

Government Education Print Ethics 103

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Marketers and PR pros should make sure our content induces the right emotions and resonates with our target audience.

Marketing 48

Marketing Social Media Video Mobile 48

Flatiron Communications

JANUARY 14, 2015

In fact, many of these “placements” still move business needles, albeit at a greatly reduced capacity compared to five or ten years ago. Are PR pros losing their clout and credibility with the editorial news channel? This new paradigm of influence has totally upended how PR pros will work in 2015 and beyond.

Media 28

Media Journalism Social Media Mobile 28

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. When people sign up or subscribe, they should receive a welcome email from your business. A call to action should give the public some incentive for doing what you say.

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

APRIL 19, 2018

However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals. The Skype emojis are the best in the business and a good reason to use this platform all by themselves. With the Hubspot Blog Topic Generator. Ten thousand dollars. Upgrade for just $8.33/month.

Nonprofit 76

Nonprofit Tools Marketing Skype 76